THE ROLE

CONTENT + SOCIAL DIRECTION

Maison du Solstice: Lace & Layers was an invite-only fashion event in Denver. 35 people in the room. Curated down to the last detail. The kind of night that feels like a secret worth keeping and sharing anyway.

House of Muses built the digital strategy that got people there and kept them talking after.

in collaboration with ouyi creative

The Results

Zero budget. Zero existing audience. Zero paid media.

Ad Spend

105,911

61,065

$0

Total Views

Organic Reach

Five ambassadors. One concept. A phased rollout designed to build anticipation before anyone knew what they were walking into.

By the time the doors opened, the Denver girls already wanted in.

Owned

73 pieces of content across the campaign
36,824 views / 18,713 new accounts

Earned

12 ambassador posts across Reels and Stories
69,087 views / 42,352 new accounts

Featured Content